Alt-J created an interactive website for this album; when asked why, Gus-Unger Hamilton replied, "I don't know. We are a band that embraces our status as a post-Internet band, I suppose. Two-thirds of the band, me and Joe, are not very tech savvy. Luckily, some very kind people at the label created that website, which we think is really cool and really fun, and we’ve played it a lot.
I think that Alt-J is really fundamentally about music and albums in a quite traditional sense. You can use the internet to do all kinds of amazing, musical collaborations. You can put Stems up and people can create their own songs. You could make a really conceptual album. You could write an album, put all Stems online, and have everyone mix it themselves or something. Everyone creates their own version of the album.
But I don’t think we are that kind of band to do that. We quite like old fashioned albums and that’s really what we’re about, I think." Check out the website here: www.altjband.com and re