The video used an Alice In Wonderland theme, which was Dave Stewart's (of Eurythmics) idea - it reflected how he felt coming to Los Angeles. It was directed by Jeff Stein, who used a black-and-white tiled background and oversized, elaborate costumes starring Tom Petty as the Mad Hatter. Stewart appears in the beginning of the video playing the sitar on a giant mushroom. At the end, the girl becomes a cake and is eaten by the band, something that caused enough of a stir that they created a version where she doesn't get eaten. The video was a huge hit on MTV, helping introduce Petty to a younger audience and building anticipation for his next videos. See it here.